Sam de Freyssinet

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Ten considerations for taking a web business to the mobile market

Episode: 2012 - 10 
Sam de Freyssinet 
Business owners have woken up to the reality that the web is increasingly consumed on the move. Product owners are demanding new mobile sites that must be released yesterday! You manage an established online business, now you need to move into the mobile market. How do you take your existing business into a mobile domain? Does the entirety of your current business model need to exist in the mobile environment? Or is there a killer mobile app hidden within your existing product? This talk will walk through ten considerations that you must make when moving your online business to a mobile audience. 

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